After a hugely successful inaugural conference in May of this year, which attracted more than 200 NZ marketers, Social Media Junction returns with six international speakers, 16th-17th November at SkyCity in Auckland. The theme is Achieving ROI in your Social Media Marketing Strategy. US keynote Lee Odden will offer his insights into how to build long-term business benefits through great digital engagement on social platforms.

For more information and to buy tickets, please go here.

This morning I read a really thought provoking article on The Guardian website about Google Instant. The article is essentially all about how the internet is making our attention spans shorter and shorter.

For those of you who don’t know, Google Instant is a new addition to internet search technology that shows results below the search window as you type. The aim is to reduce the time spent searching for what you’re looking for, often without the need to even press ‘enter’ to bring up the right results. And yes, you can turn it off if you so choose.

For the rest of the blog post, please head over to Bullet Points.