Interesting video insights here from Brian Solis. It’s all about the movement from ‘social graphs’ to ‘interest graphs’.

He touches on what is surely the next significant step in social media: personalising the content we see.

The developments with Twitter’s advertising platform will be a key part of this as they try and tailor messages that have relevance to what you talk about.

Social media is rapidly becoming (has become?) such a deep sea of content, that it’s hard to separate what’s important from what’s just noise.