I've personally never created a list; partly because I’ve never thought of a list that someone hadn't already done and partly because I didn't/don't find them a particularly engaging tool. And engagement is what Social Media is all about right?

Not too long ago I saw lots of Twitter chatter about the new Dunedin slogan, some of which was hash-tagged and some of which was not. It was all a bit of light-hearted banter, but it made me think it would be interesting if websites had live, real-time Twitter streams for specific sectors. 

There are plenty of sites that have a live Twitter stream of all their personal tweets and there are also a few that have any tweet that mentions their brand or a particular conversation topic relevant to their brand. To me this isn't very in-tune with what Social Media is all about as it's not very collaborative and community based. Indeed, I had never seen one for a specific sector; so I started one up on the homepage of the site for the media networking night I help run.

As is typical with a platform like Twitter, sometimes it will include tweets about what people are eating for lunch, but hopefully it will also be an easy, useful and fun tool to tap into what New Zealand media types are talking about at any given time.

Let me know what you think, but I believe that this is one of the ways Social Media tools (and especially Twitter) can become more useful as we get better at disseminating the deluge of information that passes across us every day.