I’d never really noticed it before, but Burger King has a really cool homepage.

Take a look for yourself, but the website has three volume bars (‘Fun’, ‘Food’ and ‘King’), which control how big the central icons are.

For example, if you max out the ‘Fun’ bar, and minimize ‘Food’ and ‘King’, it makes it easier to see all the advertorial video content on the site.

This is a really cool idea as it offers a degree of customization to the site and it’s certainly more engaging and entertaining than, say, McDonald’s homepage.

It probably creates more brand equity and although not directly connected to Social Media, shows the direction big brands are taking these days.

Another example of this is how Pepsi decided not to have a Super Bowl advert for the first time in 23 years and instead are plowing the money into Social Media.

What I must ask though is does this cool website help sell more burgers? I don’t think it does, which makes it something of an anomaly.

It builds brand equity, which is vital for long-term success in the majority of businesses, but I don’t think it will make a difference when people are choosing between the major fast-food joints.

However, it may help attract the best employees, so if this was the aim then the amount of effort put into creating the site makes sense.