There has been a lot of online debate recently around Nestlé’s Facebook fan page.

The page has almost 100,000 fans, which initially looks like a pretty good situation for the marketing folk at Nestlé. Except for the fact that many of the people who have signed up as fans have done so just to slag the company off, mainly about its use of palm oil.

As is usually the case with these online storms, there are some people standing up for Nestlé, but they do seem to be outnumbered by the haters.

Some argue that this is a great example of Social Media in action as it is a platform for people to vent their already existing views about a brand; on the other hand, where is the engagement from the brand and should there be a filter for the people putting up irrelevant, “funny” posts?

What do you think?